Latest updates

Building an AI powered Kitchen Designer

The Kitchen Designer web app combines multiple AI models to create an interactive design and appliance discovery platform. Developed as an alternative marketing approach for Appliance World, it provides a different way for users to discover the business beyond traditional advertising methods. The key difference to other generative models is the appliance detection showing user’s […]
Appliance World’s SEO Progress: Building From 10K to 50K+ Monthly Traffic

According to Ahrefs Appliance World now have over 54,388 monthly organic visitors, up from just over 10,000 when I joined the company in August 2022. (Using Ahrefs as it’s publicly accessible). How? SEO has always been important but unfortunately has never had our full focus. Rebuilding the website, changing backend systems, dialling in our ads, […]
Normalising Product Data at Scale: Developing a Bespoke AI Powered App To Solve Our Multi-Manufacturer Challenge

This is part of real-world use cases of ai. Non-gimmicky time saving business use cases that help reduce the “boring work” There’s a lot of bluster, these aim to be practical insights. Managing product data from 70+ manufacturers is a challenge. Each formats their specifications differently. For example Hisense might call it “washing capacity” while Bosch […]
Developing the new Appliance World website and migrating Shopify Plus

We migrated applianceworldonline.com from Magento 2 to Shopify Plus and overhauled the entire tech stack. After 15 years with the same warehouse management system, we migrated to a new WMS and built the integrations to connect everything seamlessly with our redesigned Shopify Plus store. Why the move? More control, better integrations, speed, and to focus […]
1.5 million requests

Last week we reached a milestone as our custom web app, which handles pricing, promotions, and search for an e-commerce store, processed 1.5 million database requests with no errors or downtime. The average response time for customer-facing searches was under 250ms. App name Requests Price match 1588025