Author: Jack

<>fdsfdfgdfg

Appliance World’s SEO Progress: Building From 10K to 54K Monthly Traffic

According to Ahrefs Appliance World are now at 54,388 monthly organic visitors, up from just over 10,000 when I joined the company in August 2022. How? SEO has always been important but unfortunately has never had our full focus. Rebuilding the website, changing backend systems, dialling in our ads, and a warehouse move have taken […]

Normalising Product Data at Scale: Developing a Bespoke AI Powered App To Solve Our Multi-Manufacturer Challenge

This is part of real-world use cases of ai. Non-gimmicky time saving business use cases that help reduce the “boring work” There’s a lot of bluster, these aim to be practical insights. Managing product data from 70+ manufacturers is a challenge. Each formats their specifications differently. For example Hisense might call it “washing capacity” while Bosch […]

1.5 million requests

Last week we reached a milestone as our custom web app, which handles pricing, promotions, and search for an e-commerce store, processed 1.5 million database requests with no errors or downtime. The average response time for customer-facing searches was under 250ms. App name Requests Price match 1588025