Category: Shopify

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Generative AI tracking now in Google Search console

Google has added Generative AI impression tracking [BETA] to search.google.com. It’s just impressions based, which is logical, but still hugely useful as you can see what’s being picked up and identify where client content could rank for relevant queries. Note: They’re only rolling it out to a subset of accounts to begin with. SEO is […]

Utilising Shopify Metafields to become number one on Google and AI Overviews

One of the biggest problems with product-focused blog content is that prices go stale. You publish a review, mention a price, and a month later it’s wrong. At Appliance World we built our blog articles to pull live product data directly from Shopify using metafields. Featured products sit alongside the article with real-time pricing, active […]

Flexiibook: Multi-Area Booking Platform

Most booking systems treat your entire location as one calendar. Flexiibook recognises that real businesses operate multiple services in the same physical spaces with different rules, capacities, and customer access levels. Area-Level Service Assignment Traditional booking: “Arena available 9-5pm, max 6 people”Flexiibook approach: Each service gets its own schedule within the same physical area. The system prevents double-booking while allowing different services to operate […]

Building an AI powered Kitchen Designer

The Kitchen Designer web app combines multiple AI models to create an interactive design and appliance discovery platform. Developed as an alternative marketing approach for Appliance World, it provides a different way for users to discover the business beyond traditional advertising methods. The key difference to other generative models is the appliance detection showing user’s […]

Appliance World’s SEO Progress: Building From 10K to 50K+ Monthly Traffic

According to Ahrefs Appliance World now have over 54,388 monthly organic visitors, up from just over 10,000 when I joined the company in August 2022. (Using Ahrefs as it’s publicly accessible). How? SEO has always been important but unfortunately has never had our full focus. Rebuilding the website, changing backend systems, dialling in our ads, […]

Normalising Product Data at Scale: Developing a Bespoke AI Powered App To Solve Our Multi-Manufacturer Challenge

This is part of real-world use cases of ai. Non-gimmicky time saving business use cases that help reduce the “boring work” There’s a lot of bluster, these aim to be practical insights. Managing product data from 70+ manufacturers is a challenge. Each formats their specifications differently. For example Hisense might call it “washing capacity” while Bosch […]