Author: Jack

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Appliance World’s SEO Progress: Building From 10K to 54K Monthly Traffic

According to Ahrefs Appliance World are now at 54,388 monthly organic visitors, up from just over 10,000 when I joined the company in August 2022. How? SEO was always in my mind but has never the primary focus – dialling in our ads, rebuilding the website, changing backend systems, and a warehouse move have been […]

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Normalising Product Data at Scale: Developing a Bespoke AI Powered App To Solve Our Multi-Manufacturer Challenge

This is part of real-world use cases of ai. Non-gimmicky time saving business use cases that help reduce the “boring work” There’s a lot of bluster, these aim to be practical insights. Managing product data from 70+ manufacturers is a challenge. Each formats their specifications differently. For example Hisense might call it “washing capacity” while Bosch […]

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1.5 million requests

Last week we reached a milestone as our custom web app, which handles pricing, promotions, and search for an e-commerce store, processed 1.5 million database requests with no errors or downtime. The average response time for customer-facing searches was under 250ms. App name Requests Price match 1588025

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